Biotherm - Why We Race
Social Campaign mini series / Post Production Co-Direction + Editing + Motion Design
Biotherm race with purpose. With every nautical mile, they’re gathering invaluable data about phytoplankton; a source of all life on earth, including ours.
Scientific data helps them engineer products that are more respectful of aquatic life.
Plankton is our origin, understanding it is our destination.
we race to explore
EPISODE 01
With Paul Meilhat
Skipper of the Biotherm IMOCA
32,000 nautical miles; the distance Paul and his crew will sail as they circumnavigate the globe with an automatic plankton microscope.
we race to learn
EPISODE 02
With Dr. Ali Chase
Optical Oceanographer
30,000 high resolution images of plankton every hour; the type of data Dr. Ali Chase analyses through machine learning in her lab.
we race to improve
EPISODE 03
With Kyu Jin Kim
Intl. Project Manager at Biotherm
100% of Biotherm’s formulas are evaluated on an Aquatic Life Platform. Since 2012, we’ve been racing to minimise our impact on phytoplankton.
Client : Biotherm
Agency: AKQA Paris
Creative Director : Claudiu Voicu / AKQA
Operations Director : Nathalie Avedissian / AKQA
Art Director : Yann Moszynski / AKQA
Associate Producer : Justine Graebling / AKQA
Account Manager: Sarah Flamm / AKQA
Associate Project Director : Antonin Cuny / AKQA
Copywriter : Harriet McGregor / AKQA
Editor + Motion Designer : Fabien Gabriel
Grader : Kame House
Sound Mix : Chut on vous écoute
Sailing team who accepted a risky experiment : Paul Meilhat, Marine Legendre, Antoine Mermod, Anne Beaugé, The Ocean Race
Many thanks to Kyu Jin Kim and Dr. Ali Chase